The day before I have seen this powerful advert and I am wondering: what if all commercials looked like this?
Personally I believe that one of the reasons why some things are not changing much is because people try to just not think about it. If it doesn't have an imediate effect, it is very easy to just ignore it or why else would we even consume softdrinks in the first place?
Back when I was but a teenager, I was way more open for what the TV made us think is cool - coffee to-go cups were the thing back then. Did you know that you can bring your own cup to most coffeeshops and oftentimes they will even charge you less?
Plastic bottles however are most prominent and are a marketing strategy on their own - of course: they are lightweight, come with a leak-proof lid and are available in every supermarket. They also are quite pricy - between 0,25€ and 1,99€ per liter of water at the Spar market while tapwater is essentially <em>for free</em>.
Commercials push us to believe that bottled water is healthier, has more minerals etc but what they don't tell us is that America alone uses approximately <strong>50 billion plastic bottles a year</strong> which equals about 17 million barrels of oil (excluding transportation!) with only a 23% rate of recycling. (<a href="https://www.banthebottle.net/">Source</a>)
Plastic bottles however are most prominent and are a marketing strategy on their own - of course: they are lightweight, come with a leak-proof lid and are available in every supermarket. They also are quite pricy - between 0,25€ and 1,99€ per liter of water at the Spar market while tapwater is essentially <em>for free</em>.
Commercials push us to believe that bottled water is healthier, has more minerals etc but what they don't tell us is that America alone uses approximately <strong>50 billion plastic bottles a year</strong> which equals about 17 million barrels of oil (excluding transportation!) with only a 23% rate of recycling. (<a href="https://www.banthebottle.net/">Source</a>)
One plastic bottle takes between 450 and 1000 years to completely biodegrade. <strong>Plant -</strong> and <strong>petroleum-based oxo-biodegradable</strong> <strong>plastic</strong> are science's possible answer but it seems merely like a way to clean the customer's conscience.
And if we think that Europe is that far behind, we are wrong - we are catching up more and more. It is much more difficult to find specific numbers for the European union or Austria even, as most articles published deal more with "<em>how much we recycled this year, boy are we eco friendly</em>!" completely ignoring the issue that maybe we shouldn't recycle more, but just produce less?
https://www.banthebottle.net/
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